Media Buying & Planning

Build media buying and planning businesses that purchase advertising space, negotiate rates, and optimize media placement across digital, print, broadcast, and outdoor channels for maximum ROI.

Business Ideas in Media Buying & Planning

Digital Media Buying Agency

Purchase and optimize digital advertising inventory across display, video, social, and search platforms for clients seeking maximum advertising ROI

Startup Cost: $5,000-$20,000 Difficulty: Advanced Time to Profit: 4-8 months
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Programmatic Advertising Specialist

Expert in automated, data-driven ad buying across display, video, and native inventory using demand-side platforms and real-time bidding

Startup Cost: $10,000-$40,000 Difficulty: Advanced Time to Profit: 6-12 months
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Local Broadcast Media Buyer

Purchase radio and television advertising for local businesses, negotiating rates and scheduling spots on local broadcast stations

Startup Cost: $2,000-$8,000 Difficulty: Intermediate Time to Profit: 3-6 months
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Outdoor & Billboard Media Buyer

Specialize in purchasing outdoor advertising including billboards, transit ads, street furniture, and place-based media for local and regional campaigns

Startup Cost: $3,000-$12,000 Difficulty: Intermediate Time to Profit: 4-8 months
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Print Media Buying Agency

Purchase advertising space in newspapers, magazines, and print publications, specializing in rate negotiation and placement optimization for print campaigns

Startup Cost: $2,000-$8,000 Difficulty: Beginner Time to Profit: 3-6 months
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Strategic Media Planning Consultant

Develop comprehensive media strategies determining optimal channel mix, budget allocation, and timing for integrated advertising campaigns

Startup Cost: $5,000-$20,000 Difficulty: Advanced Time to Profit: 6-12 months
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