Outdoor & Billboard Media Buyer

Outdoor advertising - billboards, transit shelters, bus wraps, digital billboards, airport displays - provides mass reach for local and regional businesses.

Outdoor media buyers know available inventory, traffic patterns, demographic data for different locations, and pricing for various formats.

You help clients select optimal locations, negotiate rates, coordinate creative production to outdoor specifications, manage installation scheduling, and verify campaign execution.

Unlike digital media bought per impression, outdoor is location-based with pricing determined by traffic counts, demographics, and visibility.

Services include location scouting, availability research, rate negotiation, production management, installation coordination, and campaign documentation.

Buyers charge commission (10-15% of media spend) or project fees of $2,000-$10,000 depending on campaign scope.

Target clients include personal injury law firms (billboards near courts and highways), real estate developers promoting projects, entertainment venues, automotive dealers, and consumer brands building local awareness.

Initial investment includes relationships with outdoor media companies, understanding of local markets, and potentially mapping and traffic analysis tools.

Success requires knowledge of out-of-home formats and specs, negotiation skills, and understanding what makes outdoor creative effective.

The industry is evolving with digital billboards allowing programmatic buying and more sophisticated targeting.

Start by specializing in specific outdoor formats or geographic markets, building expertise in available inventory and optimal placements.