Digital Media Buying Agency

Digital media buying agencies specialize in purchasing advertising across online channels - Google Display Network, programmatic exchanges, social media platforms, video networks, and native advertising placements.

Unlike creative agencies that develop campaigns, media buyers focus on efficient ad spend allocation, audience targeting, placement optimization, and performance tracking.

You negotiate rates with publishers, manage programmatic bidding, analyze performance data, conduct A/B testing, and continuously optimize to improve cost-per-acquisition or return on ad spend.

Services include media planning, campaign setup and management, creative testing, audience segmentation, conversion tracking implementation, and detailed reporting.

Most agencies charge percentage of ad spend (10-20%) with minimum monthly fees of $2,000-$5,000, or flat monthly retainers based on campaign complexity.

Target clients include e-commerce businesses, lead generation companies, B2B SaaS firms, and any business with proven unit economics that needs to scale customer acquisition.

Initial investment includes trading desk software or agency access to programmatic platforms, analytics tools, and potentially certifications.

Success requires analytical mindset, understanding of attribution and tracking, knowledge of different ad platforms and inventory sources, and ability to manage significant budgets responsibly.

Start by managing campaigns for smaller clients, documenting performance improvements, and building track record of profitable customer acquisition.