Print Media Buying Agency

While print advertising has declined, targeted print media remains valuable for certain audiences and industries - luxury goods in high-end magazines, legal services in newspapers, B2B in trade publications, and local services in community papers.

Print media buyers maintain relationships with publications, negotiate rates significantly below published prices, plan editorial positioning, and manage creative specifications and production.

You help clients who still value print for credibility, specific demographics (affluent, older, or specialized audiences), or geographic targeting.

Services include media planning across publications, rate negotiation, insertion order management, creative file preparation, and proof verification.

Buyers typically charge 15% commission on media spend or monthly fees for ongoing campaigns.

Target clients include luxury brands, legal and financial services, healthcare providers, real estate, higher education, and B2B companies in specific industries.

Initial costs are minimal beyond industry knowledge development and media rate cards.

Success requires understanding remaining print opportunities, which publications still drive results, creative specifications for various formats, and negotiation leverage.

Many print buyers focus on specific niches - legal advertising, real estate publications, or trade magazines in specific industries.

The key is identifying where print still provides value - upscale audiences, professional services establishing credibility, or local advertising in community publications.

Start by partnering with publications as an agency or focusing on clients who already value print and need buying expertise.