Recruitment Marketing & Employer Branding

Recruitment marketing agencies generate $250,000-$2,000,000 annually with 50-70% margins.

In 2025, top talent researches employers like consumers.

Revenue from employer branding strategy ($20,000-$100,000), careers website design and optimization ($15,000-$75,000), recruitment marketing campaigns ($10,000-$80,000 per campaign), employee value proposition development ($15,000-$60,000), social media and content marketing, and recruitment advertising management (15-25% of ad spend).

Successful agencies understand candidate journey and experience, create compelling employer brand messaging, design engaging careers websites and content, produce authentic employee stories and testimonials, and measure recruitment marketing ROI.

Companies struggling to attract talent as clients.

Marketing through HR and talent acquisition conferences, employer brand case studies, recruitment marketing expertise, agency reputation and awards, and talent acquisition partnerships.