Beauty & Salon Supply Wholesale

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Startup Cost
$30,000-$180,000
Difficulty
Intermediate
Time to Profit
12-24 months
Profit Potential
$100,000-$550,000/year

Overview

Beauty supply wholesalers distribute professional hair care, color, and beauty products to salons and licensed professionals.

With salon services at $60B+ and products essential, wholesaling generates revenue of $170,000-$630,000 with 35-50% margins.

The business requires beauty supply inventory, professional licensing verification, delivery or showroom, and stylist relationships.

Services include professional product inventory, salon pricing and accounts, education and product training, new product launches, backbar programs, and color matching.

Revenue through wholesale markup.

Success factors include carrying quality professional brands (Redken, Paul Mitchell, etc.), professional-only access verification, providing education and training, building stylist and salon relationships, and staying current with beauty trends.

Marketing focuses on beauty schools, salons, and licensed professionals.

With salon industry strong and professional products essential in 2025, beauty wholesale offers styling opportunities serving salon professionals.

Required Skills

  • Professional beauty product knowledge
  • License verification
  • Salon relationships
  • Product education and training
  • Beauty industry trends
  • Color and chemical expertise

Pros and Cons

Pros

  • Good margins on professional products
  • Recurring salon orders
  • Professional-only access
  • Beauty industry stable
  • Education and training revenue

Cons

  • Professional license verification required
  • Inventory investment
  • Beauty trends changing
  • Salon competition from online
  • Brand authorization needed

How to Get Started

  1. Get authorized professional brands
  2. Build beauty inventory
  3. Verify professional licenses
  4. Develop salon accounts
  5. Provide product education
  6. Stay current with trends
  7. Offer backbar programs

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