Plant-Based Nutrition Coach
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Overview
Plant-based nutrition coaches guide clients in transitioning to and thriving on vegan and whole-food plant-based diets for health and ethics.
With plant-based eating growing 300%+ and nutrition coaching in demand, practices generate revenue of $85,000-$290,000 with 85-95% margins.
The business requires nutrition or health coaching certification, plant-based nutrition knowledge (WFPB, Forks Over Knives), meal planning skills, recipe development, and coaching capability.
Services include plant-based transition coaching, WFPB meal planning, nutrition optimization, recipe and cooking guidance, supplement recommendations (B12, etc.), and lifestyle support.
Revenue through coaching packages $700-$3,000.
Success factors include nutrition coaching certification (plant-based focus), deep WFPB nutrition knowledge, personal plant-based lifestyle, creating meal plans and recipes, and building vegan and health-conscious clientele.
Marketing focuses on vegan communities, health seekers, and environmental advocates.
With plant-based exploding and nutrition coaching needed in 2025, plant-based coaching offers specialty nutrition coaching opportunities serving growing vegan and WFPB population with nutrition expertise essential.
Required Skills
- Nutrition coaching certification
- Plant-based nutrition knowledge
- Meal planning and recipes
- Supplement guidance
- Cooking skills
- Lifestyle coaching
Pros and Cons
Pros
- Rapidly growing plant-based market
- High coaching margins
- Passionate vegan community
- Health and environmental alignment
- Recipe and product opportunities
Cons
- Nutrition certification investment
- Competitive vegan coaching
- Scope of practice limitations
- Client meal planning demands
- Supplement navigation complexity
How to Get Started
- Get nutrition coaching certification
- Study plant-based nutrition deeply
- Live plant-based lifestyle
- Develop meal plans and recipes
- Build coaching packages
- Market to vegan and health communities
- Create content and build authority
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