Acupuncture Practice
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Overview
Acupuncture practices offer Traditional Chinese Medicine needle therapy for pain management, wellness, and chronic conditions.
With acupuncture mainstream and covered by insurance increasingly, practices generate revenue of $130,000-$460,000 with 70-80% margins after overhead.
The business requires acupuncture license (L.Ac.), treatment space, Chinese medicine knowledge, malpractice insurance, and patient education capability.
Services include acupuncture treatments, cupping therapy, Chinese herbal consultations, pain management programs, fertility acupuncture, and wellness treatments.
Revenue through treatment fees $75-$150 and package sales.
Success factors include obtaining state acupuncture license and credentials, insurance panel participation for coverage, specializing in conditions (pain, fertility, anxiety), explaining TCM effectively to Western patients, and building patient referrals.
Marketing focuses on pain clinics, wellness centers, and integrative medicine practices.
With acupuncture accepted and insurance coverage growing in 2025, acupuncture offers alternative medicine opportunities serving pain and wellness patients.
Required Skills
- Acupuncture license (L.Ac.)
- Traditional Chinese Medicine knowledge
- Needle technique and safety
- Chinese herbology
- Patient assessment
- Insurance billing
Pros and Cons
Pros
- Growing insurance coverage
- High treatment margins
- Repeat patient visits
- Alternative medicine acceptance
- Multiple treatment modalities
Cons
- Extensive training and licensing
- Needle safety liability
- Insurance credentialing complexity
- Patient education needed
- Startup and equipment costs
How to Get Started
- Complete acupuncture training and licensing
- Secure treatment space
- Get malpractice insurance
- Join insurance panels
- Build treatment protocols
- Market to pain and wellness patients
- Develop referral network
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