Wedding Photography Business

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Startup Cost
$15,000-$75,000
Difficulty
Intermediate
Time to Profit
8-15 months
Profit Potential
$70,000-$350,000/year

Overview

Wedding photographers capture professional photos documenting couples' wedding day from getting ready through reception.

With weddings averaging $2,500-$5,000 on photography and photos priceless memories, photography generates revenue of $110,000-$400,000 with 70-85% margins.

The business requires professional camera equipment, backup equipment, editing software, portfolio, and second shooter network.

Services include full-day wedding coverage, engagement sessions, bridal portraits, albums and prints, second photographer, and destination weddings.

Pricing typically $2,500-$8,000 per wedding.

Success factors include developing signature photography style, building strong portfolio, booking 20-30 weddings per year, offering albums for higher revenue, and networking with planners and venues.

Most photographers shoot 15-30 weddings annually.

Marketing focuses on wedding blogs, Instagram, bridal shows, and planner referrals.

With wedding photography essential and couples investing in memories in 2025, wedding photography offers capturing opportunities requiring photography excellence and wedding day logistics.

Required Skills

  • Professional photography
  • Wedding day anticipation
  • Photo editing
  • Wedding timeline knowledge
  • Working under pressure
  • Album design

Pros and Cons

Pros

  • High per-wedding revenue
  • Creative artistic work
  • Print and album upsells
  • Passionate wedding market
  • Portfolio building

Cons

  • High equipment investment
  • Weekend work during peak season
  • Long demanding wedding days
  • Building portfolio and reputation
  • Competitive market

How to Get Started

  1. Develop photography skills
  2. Acquire professional equipment
  3. Build wedding portfolio
  4. Network with planners and venues
  5. Create pricing packages
  6. Market on Instagram and blogs
  7. Book second shooters

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