Proposal & Engagement Planning
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Overview
Proposal planners coordinate surprise marriage proposals creating memorable engagement moments.
With proposals becoming elaborate productions and couples wanting Instagram moments, planning generates revenue of $65,000-$250,000 with 80-95% margins.
The business requires creativity, vendor relationships, logistics coordination, photography connections, and discretion.
Services include surprise proposal planning, location scouting and reservations, photographer and videographer coordination, floral and decor setup, engagement party planning, and custom romantic elements.
Pricing typically $500-$3,000 per proposal.
Success factors include creative unique proposal ideas, coordinating surprise logistics and timing, working with nervous proposers, photographer coordination for capturing moment, and building reputation through stunning photos.
Most planners serve 5-15 proposals monthly.
Marketing focuses on Instagram proposal photos, engagement rings stores, and photographers.
With proposals elaborate and Instagram-worthy in 2025, proposal planning offers romantic opportunities creating life-changing moments.
Required Skills
- Creative proposal ideas
- Logistics and timing
- Photography coordination
- Discretion and surprises
- Location scouting
- Romantic aesthetics
Pros and Cons
Pros
- Very high margins
- Creative romantic work
- Instagram marketing appeal
- Emotional meaningful moments
- Growing proposal industry
Cons
- High pressure on perfect moment
- Surprise coordination challenges
- Weather dependent often
- Lower frequency service
- Building proposal portfolio
How to Get Started
- Develop creative proposal concepts
- Build vendor relationships
- Partner with photographers
- Create proposal packages
- Build Instagram presence
- Partner with ring stores
- Coordinate perfect moments
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