Baby Shower & Gender Reveal Planning

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Startup Cost
$3,000-$15,000
Difficulty
Beginner
Time to Profit
4-8 months
Profit Potential
$40,000-$200,000/year

Overview

Baby shower planners coordinate baby showers, gender reveals, and pregnancy celebrations.

With 4M+ births annually and celebrations popular, planning generates revenue of $65,000-$240,000 with 75-90% margins.

The business requires party planning skills, vendor relationships, theme creativity, and pregnancy event knowledge.

Services include baby shower planning and coordination, gender reveal parties, co-ed celebrations, theme development, vendor coordination, and custom details.

Pricing typically $500-$1,500 per event.

Success factors include creative unique baby shower themes, coordinating gender reveals safely and creatively, understanding pregnancy celebration trends, working with excited family dynamics, and building referrals.

Most planners serve 5-12 events monthly.

Marketing focuses on expecting mothers, maternity stores, OB practices, and Instagram.

With baby celebrations beloved and planning relieving stress for expecting parents in 2025, baby shower planning offers blessed opportunities serving growing families.

Required Skills

  • Baby shower trends
  • Theme creativity
  • Vendor relationships
  • Family dynamics
  • Gender reveal coordination
  • Budget-friendly creativity

Pros and Cons

Pros

  • Constant 4M+ births annually
  • Very high margins
  • Joyful celebrations
  • Instagram appeal
  • Low startup costs

Cons

  • Lower budgets than weddings
  • Smaller events
  • Pregnancy sensitivity
  • Competition
  • Theme repetition

How to Get Started

  1. Study baby shower trends
  2. Build vendor relationships
  3. Develop theme portfolio
  4. Create service packages
  5. Build Instagram presence
  6. Network with maternity stores
  7. Offer gender reveals

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