Baby Shower & Gender Reveal Planning
undefined
Overview
Baby shower planners coordinate baby showers, gender reveals, and pregnancy celebrations.
With 4M+ births annually and celebrations popular, planning generates revenue of $65,000-$240,000 with 75-90% margins.
The business requires party planning skills, vendor relationships, theme creativity, and pregnancy event knowledge.
Services include baby shower planning and coordination, gender reveal parties, co-ed celebrations, theme development, vendor coordination, and custom details.
Pricing typically $500-$1,500 per event.
Success factors include creative unique baby shower themes, coordinating gender reveals safely and creatively, understanding pregnancy celebration trends, working with excited family dynamics, and building referrals.
Most planners serve 5-12 events monthly.
Marketing focuses on expecting mothers, maternity stores, OB practices, and Instagram.
With baby celebrations beloved and planning relieving stress for expecting parents in 2025, baby shower planning offers blessed opportunities serving growing families.
Required Skills
- Baby shower trends
- Theme creativity
- Vendor relationships
- Family dynamics
- Gender reveal coordination
- Budget-friendly creativity
Pros and Cons
Pros
- Constant 4M+ births annually
- Very high margins
- Joyful celebrations
- Instagram appeal
- Low startup costs
Cons
- Lower budgets than weddings
- Smaller events
- Pregnancy sensitivity
- Competition
- Theme repetition
How to Get Started
- Study baby shower trends
- Build vendor relationships
- Develop theme portfolio
- Create service packages
- Build Instagram presence
- Network with maternity stores
- Offer gender reveals
Explore More Special Event Services Ideas
Discover additional business opportunities in this category.
View All Special Event Services Ideas →