Wedding & Event Floral Design

Wedding florists design and create floral arrangements including bridal bouquets, centerpieces, ceremony flowers, and event installations.

With weddings averaging $2,000-$4,000 on flowers and floral design crucial to aesthetic, florists generate revenue of $110,000-$400,000 with 55-70% margins.

The business requires floral design skills, cooler storage, relationships with flower wholesalers, design studio or workspace, and transportation.

Services include bridal bouquets and party flowers, ceremony installations and arches, reception centerpieces and decor, floral delivery and setup, preserved or dried arrangements, and consultations.

Pricing varies widely by design complexity and flower choices.

Success factors include signature design aesthetic, sourcing quality flowers wholesale, offering full-service setup and delivery, creating Instagram-worthy installations, and working with wedding planners and venues.

Marketing focuses on Instagram florals, bridal shows, and styled shoots.

With flowers essential to wedding aesthetic in 2025, wedding florists offer botanical opportunities creating beauty for celebrations.