Event Styling & Design

Event stylists design complete event aesthetics creating cohesive looks through decor, color, textures, and styling.

With couples wanting Pinterest-worthy weddings and design crucial, styling generates revenue of $100,000-$370,000 with 70-85% margins on design fees plus decor rental markups.

The business requires design expertise, decor inventory, vendor relationships, inspiration library, and setup capability.

Services include event design concepts, color palettes and mood boards, decor sourcing and coordination, tablescapes and styling, ceremony and reception design, and setup/teardown coordination.

Pricing typically $1,500-$5,000 design fee plus decor rentals.

Success factors include signature design aesthetic, building decor inventory for rental, creating styled shoots for portfolio, working with wedding planners and venues, and maintaining Instagram inspiration.

Marketing focuses on Instagram, Pinterest, bridal magazines, and styled shoots.

With Instagram-worthy events and design crucial in 2025, event styling offers aesthetic opportunities creating magazine-worthy celebrations.