Email Marketing Virtual Assistant
Manage email campaigns, newsletters, and automation for online businesses
Overview
Email marketing VAs charge $35-$90 per hour or $1,500-$5,000 monthly retainers.
Managing email for 4-8 businesses generates $55,000-$280,000 annually with 75-85% margins after platform costs.
In 2025, online businesses rely on email marketing for sales and customer relationships, needing specialists managing campaigns, newsletters, and automation sequences.
Services include writing and designing email campaigns, creating and scheduling newsletters, building email automation sequences, managing email lists and segmentation, A/B testing subject lines and content, analyzing email metrics (open rates, clicks, conversions), designing email templates in email platforms, and managing subscriber list growth strategies.
Successful email VAs master email platforms (Mailchimp, ConvertKit, ActiveCampaign, Klaviyo), understand email copywriting and design, and focus on conversion optimization.
Many specialize by platform or industry (e-commerce, coaches, SaaS).
The key is writing compelling email copy, understanding list segmentation, and driving revenue through email.
Most work monthly retainers including weekly newsletters plus promotional campaigns.
High-value clients include e-commerce stores, online course creators, coaches, and businesses with large email lists (10K+ subscribers).
Required Skills
- Email Copywriting
- Email Platform Expertise
- List Segmentation
- Email Design
- Analytics & Testing
- Automation Setup
Pros and Cons
Pros
- High demand as email remains top ROI channel
- Recurring retainer income from ongoing campaigns
- Can demonstrate clear ROI through sales
- Work remotely managing multiple clients
- Develop valuable direct marketing skills
Cons
- Need both copywriting and technical skills
- Platform-specific knowledge required
- Pressure to drive email revenue results
- Dealing with spam filters and deliverability
- Must stay current with email best practices
How to Get Started
- Master email marketing platform (ConvertKit, Klaviyo, etc.)
- Learn email copywriting and conversion optimization
- Build portfolio with sample email campaigns
- Create service packages (newsletters, automation, campaigns)
- Market to online businesses and e-commerce stores
- Showcase email metrics and revenue results
- Land first 3-5 clients and optimize their email performance
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