Glamping & Unique Lodging
Operate glamping resort or unique lodging offering luxury camping experiences in yurts, tents, treehouses, or unique structures in scenic locations
Overview
Glamping and unique lodging businesses provide upscale outdoor accommodations - luxury safari tents, yurts, treehouses, tiny homes, or unique structures combining nature with comfort and amenities.
You create Instagram-worthy experiential stays.
Glamping units rent from $150-$500 per night.
Operating 5-15 units at 40-70% occupancy generates $150,000-$800,000 annually with 40-60% margins.
Target clients include millennials seeking experiences, couples wanting romantic getaways, families wanting outdoor adventure with comfort, Instagram and social media enthusiasts, nature lovers avoiding traditional camping, and destination travelers.
Services include unique accommodation units, outdoor experiences and amenities, on-site activities or adventure access, continental breakfast or meal options, campfire and gathering spaces, and potentially spa or wellness offerings.
Success requires scenic desirable location, creating photogenic unique structures, understanding outdoor hospitality, marketing visual experiences on social media, potentially zoning and land use approvals, and balancing nature with comfort and amenities.
Many glamping operators start with 3-5 units and expand, focus on specific themes (safari, bohemian, treehouse), offer add-on experiences (yoga, massages, adventures), market heavily on Instagram and social media, potentially operate seasonally in some climates, and charge premium for unique experiential lodging attracting social media-savvy guests willing to pay for memorable stays.
Required Skills
- Hospitality
- Property Development
- Outdoor Recreation
- Social Media Marketing
- Guest Experience
Pros and Cons
Pros
- Trendy high-demand lodging niche
- Premium pricing for unique experiences
- Instagram-worthy properties market themselves
- Lower construction costs than traditional hotel
- Growing experiential travel market
Cons
- Significant land and development investment
- Seasonal operations in many climates
- Zoning and land use challenges
- Weather impacts guest experience
- Maintaining outdoor structures
How to Get Started
- Find scenic land suitable for glamping
- Research zoning and land use requirements
- Design and build glamping structures
- Develop amenities and guest experiences
- Create visual social media marketing
- Build booking website and listings
- Focus on guest experience and reviews
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