Trade Show Video & Multimedia Production
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Overview
Trade show video producers create booth videos, product demonstrations, video walls, and multimedia content showcased at exhibits.
With video engaging attendees and video walls common, trade show video generates revenue of $130,000-$460,000 with 60-80% margins through production fees.
The business requires video production and editing expertise, understanding trade show video requirements (looping, no audio, aspect ratios), motion graphics and animation capability, equipment (cameras, lighting, editing), and on-site video capture at shows.
Services include booth video production and editing, product demo and explainer videos, looping content for video walls, motion graphics and animation, show floor video capture and highlight reels, and social media and promotional videos.
Revenue through video production fees.
Success factors include understanding booth video best practices (looping, visual storytelling), motion graphics and animation capability, fast turnaround for show deadlines, creating content that engages on busy show floor, and offering show-floor video capture.
Marketing focuses on exhibitors, marketing teams, product companies, and technology exhibitors.
With video walls standard and engaging content critical in 2025, video producers offer visual storytelling serving exhibits with trade show expertise and motion graphics as differentiators.
Required Skills
- Video production and editing
- Motion graphics and animation
- Trade show video requirements
- Visual storytelling
- Fast turnaround production
- Show floor video capture
Pros and Cons
Pros
- Video walls increasingly common
- Engaging booth content valued
- Production fees and margins
- Show floor capture upsell
- Expanding to corporate video
Cons
- Video production expertise required
- Trade show deadlines and rushes
- Motion graphics capability
- Show floor logistics for capture
- Equipment investment
How to Get Started
- Build video production expertise
- Learn motion graphics and animation
- Understand booth video best practices
- Acquire production equipment
- Market to exhibitors and marketers
- Offer fast turnaround
- Provide show floor video services
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