Trade Show Marketing & Promotion

Trade show marketing agencies create pre-show campaigns, social media promotion, email marketing, and promotional materials driving booth traffic.

With exhibitors needing marketing support and booth traffic critical, trade show marketing generates revenue of $120,000-$400,000 with 70-90% margins through retainer and project fees.

The business requires marketing and campaign expertise, graphic design and content creation, email marketing platforms and automation, social media marketing knowledge, and understanding trade show attendee behavior.

Services include pre-show email campaigns and invitations, social media promotion and advertising, landing pages and registration, promotional materials and giveaways, influencer and partner outreach, and content marketing and blog posts.

Revenue through marketing retainers and campaign fees.

Success factors include trade show marketing expertise and best practices, multi-channel campaigns (email, social, ads), creative design and compelling messaging, measuring and reporting booth traffic results, and understanding attendee motivations.

Marketing focuses on exhibitors, marketing departments, B2B companies, and first-time exhibitors.

With pre-show marketing driving booth ROI and digital channels essential in 2025, marketing agencies offer campaign opportunities serving exhibitors with traffic generation and creative as differentiators.