Trade Show Promotional Products & Giveaways

Promotional product specialists source and customize branded giveaways, swag, and promotional items for trade show exhibitors.

With exhibitors needing booth traffic drivers and branded items popular, promotional products generate revenue of $100,000-$350,000 with 50-70% margins through product markup.

The business requires supplier relationships and wholesale access, understanding trending products and giveaways, customization and decoration knowledge (screen printing, embroidery, laser), design assistance capability, and trade show timing and rush orders.

Services include branded promotional items and giveaways, trending products and tech accessories, custom packaging and presentation, rush production and show delivery, creative consultation and ideation, and budget optimization and value analysis.

Revenue through product sales and customization markup.

Success factors include supplier network and competitive pricing, knowledge of trending effective giveaways, customization capabilities or partnerships, creative consultation on booth traffic drivers, and rush turnaround for show deadlines.

Marketing focuses on exhibitors, marketing teams, event planners, and corporations.

With promotional products driving booth engagement and branded items valued in 2025, promotional specialists offer creative solutions serving exhibitors with trending products and customization as differentiators.