Trade Show Lead Generation Services

Trade show lead generation specialists help exhibitors maximize ROI by generating pre-show appointments, qualified leads, and attendee meetings.

With exhibitors seeking booth traffic and meetings with decision-makers, lead generation generates revenue of $100,000-$350,000 with 70-90% margins through project fees and performance-based pricing.

The business requires B2B sales and outreach expertise, attendee list acquisition and research, email marketing and calling capabilities, CRM and tracking systems, and understanding exhibitor industries and goals.

Services include pre-show attendee outreach and email campaigns, appointment setting and booth meetings, qualified lead generation, attendee list research and targeting, post-show follow-up campaigns, and performance reporting and ROI metrics.

Revenue through project fees or per-appointment pricing.

Success factors include B2B sales and appointment setting expertise, attendee research and targeting capability, multi-channel outreach (email, phone, LinkedIn), demonstrating ROI and booth traffic results, and industry-specific targeting.

Marketing focuses on exhibitors, B2B companies, enterprise software and services, and high-value exhibitors.

With trade show costs high and exhibitors demanding ROI in 2025, lead generation offers performance-based opportunities serving exhibitors with qualified appointments as major differentiator.