Demo Equipment & Product Display Rental

Demo equipment rental companies provide specialty equipment exhibitors need for product demonstrations, displays, and presentations at trade shows.

With exhibitors showcasing products and equipment expensive, demo rental generates revenue of $100,000-$350,000 with 60-80% margins through rental fees.

The business requires specialty equipment inventory (varies by industry), understanding product demonstration needs, delivery and setup capability, training and operation support, and equipment maintenance and testing.

Services include industry-specific demo equipment, product display fixtures and pedestals, demonstration tools and accessories, power and connectivity solutions, setup and operation training, and equipment insurance and support.

Revenue through rental fees and services.

Success factors include industry specialization and equipment expertise, understanding demonstration and display needs, delivery and setup services, training exhibitors on equipment operation, and serving industry-specific trade shows.

Marketing focuses on exhibitors in specialized industries, product companies, technology firms, and manufacturers.

With product demonstrations engaging attendees in 2025, demo rental offers specialized solutions serving exhibitors with industry equipment and expertise as major differentiators.