AV & Technology Rental
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Overview
AV rental companies provide monitors, LED displays, touchscreens, audio systems, and technology equipment for trade show booths.
With exhibitors needing temporary AV and rental avoiding purchase, AV rental generates revenue of $130,000-$460,000 with 60-80% margins through rental fees.
The business requires AV equipment inventory (monitors, displays, touchscreens), understanding booth AV requirements and setup, delivery and installation capability, technical support and troubleshooting, and equipment maintenance and testing.
Services include monitor and TV rentals, LED video walls and displays, touchscreens and interactive kiosks, audio systems and microphones, lighting rental, and delivery, setup, and show-site support.
Revenue through rental fees and technical services.
Success factors include AV equipment inventory investment, understanding booth technology and setup, delivery and installation services, show-site technical support, and equipment maintenance and testing.
Marketing focuses on exhibitors, exhibit houses, event planners, and corporate marketers.
With booth technology essential and rental cost-effective in 2025, AV rental offers equipment solutions serving exhibitors with inventory and support as differentiators.
Required Skills
- AV equipment and technology
- Booth AV requirements
- Installation and setup
- Technical troubleshooting
- Equipment maintenance
- Logistics and delivery
Pros and Cons
Pros
- Booth technology increasingly common
- Rental avoids purchase costs
- Multiple rentals per equipment
- Technical support upsell
- Corporate event opportunities
Cons
- AV equipment investment significant
- Equipment maintenance and updates
- Delivery and show logistics
- Technical support demands
- Equipment damage and obsolescence
How to Get Started
- Invest in AV equipment inventory
- Learn booth AV requirements
- Build installation capability
- Market to exhibitors and event planners
- Provide show-site support
- Maintain and update equipment
- Expand to corporate events
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