Trade Show Coordination & Project Management

Trade show coordinators manage all aspects of trade show participation for exhibitors including booth selection, show services, shipping, installation, and on-site management.

With exhibitors needing turnkey coordination and bandwidth limited, trade show coordination generates revenue of $120,000-$400,000 with 70-90% margins through project fees and service markups.

The business requires trade show industry knowledge, project management and coordination expertise, vendor relationships (shipping, I&D, exhibit houses), understanding show registration and services, and on-site presence capability.

Services include show selection and booth space reservation, exhibitor kit management and show services ordering, shipping and logistics coordination, installation and dismantling oversight, on-site booth management and staffing, and post-show reporting and lead follow-up.

Revenue through project management fees and vendor markups.

Success factors include deep trade show process knowledge, vendor network and relationships, detail orientation and deadline management, on-site presence at shows, and serving busy executives and marketing teams.

Marketing focuses on corporations, busy executives, first-time exhibitors, and companies doing multiple shows.

With trade show coordination complex and exhibitors needing turnkey support in 2025, coordination services offer white-glove opportunities serving time-starved exhibitors with expertise and vendor management as differentiators.