Trade Show Graphics & Signage

Trade show graphics businesses produce large-format printed graphics, banners, signage, and visual elements for exhibits and events.

With graphics essential for booth branding and large-format printing in demand, trade show graphics generate revenue of $130,000-$460,000 with 60-80% margins through printing and installation.

The business requires large-format printing equipment or print partners, graphic design capability, understanding substrate materials (fabric, vinyl, rigid), installation and mounting expertise, and quick turnaround capability.

Services include retractable banners and pop-up displays, fabric booth graphics and backdrops, rigid signage and dimensional letters, floor graphics and wayfinding, vehicle wraps and outdoor banners, and rush production and show-site delivery.

Revenue through printing services and markup.

Success factors include large-format printer investment or partnerships, graphic design expertise and pre-press, material knowledge (fabric, SEG, vinyl, rigid), installation and finishing capability, and rush turnaround for last-minute needs.

Marketing focuses on exhibitors, event planners, marketing agencies, and businesses.

With trade show graphics high-visibility and essential in 2025, graphics businesses offer visual branding opportunities serving exhibits with printing quality and turnaround as differentiators.