Portable Display & Pop-Up Solutions

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Startup Cost
$15,000-$80,000
Difficulty
Intermediate
Time to Profit
6-12 months
Profit Potential
$60,000-$300,000/year

Overview

Portable display businesses sell tabletop displays, retractable banners, pop-up exhibits, and portable branding solutions for exhibitors and businesses.

With exhibitors needing affordable portable displays and tabletop exhibits common, portable displays generate revenue of $100,000-$350,000 with 60-80% margins through product sales.

The business requires supplier relationships for hardware, graphic design and printing capability, understanding portable display mechanisms, assembly and setup knowledge, and e-commerce or showroom.

Services include retractable banner stands, tabletop pop-up displays, literature racks and iPad stands, portable lighting and accessories, custom graphic printing, and carrying cases and shipping.

Revenue through product sales and graphic printing.

Success factors include competitive wholesale pricing on hardware, in-house or partner graphic printing, showcasing products in showroom or online, educating customers on setup and transport, and offering complete display packages.

Marketing focuses on small exhibitors, local businesses, universities and nonprofits, and startups.

With portable displays affordable and versatile in 2025, portable display businesses offer accessible branding serving small exhibitors with product selection and pricing as differentiators.

Required Skills

  • Display hardware knowledge
  • Graphic design and printing
  • Product sourcing and wholesale
  • E-commerce or retail sales
  • Assembly and setup guidance
  • Packaging and shipping

Pros and Cons

Pros

  • Affordable entry point for exhibitors
  • Small business and nonprofit market
  • Online sales opportunities
  • Portable displays versatile (events, retail)
  • Lower investment than custom booths

Cons

  • Product margin competition
  • Wholesale sourcing and pricing
  • Graphic printing partnerships needed
  • Shipping and logistics
  • Competition from online sellers

How to Get Started

  1. Source display hardware wholesale
  2. Set up graphic printing
  3. Create online store or showroom
  4. Build product packages
  5. Market to small exhibitors
  6. Provide setup guidance
  7. Offer complete solutions

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