Modular Booth Design & Systems

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Startup Cost
$25,000-$120,000
Difficulty
Advanced
Time to Profit
10-18 months
Profit Potential
$90,000-$450,000/year

Overview

Modular booth designers create reconfigurable exhibit systems using modular components like aluminum extrusion, fabric graphics, and lightweight materials.

With exhibitors needing flexible exhibits for multiple shows and budgets, modular booth systems generate revenue of $150,000-$520,000 with 50-70% margins through sales and design fees.

The business requires modular system expertise (Octanorm, Orbital, exhibitDESIGN), graphic design and large-format printing knowledge, understanding booth configurations and sizes, inventory management, and installation capability.

Services include modular booth design and configuration, fabric and graphic production, reconfigurable systems for multiple shows, booth rental and sales, installation and training, and storage and refurbishment.

Revenue through modular booth sales and design services.

Success factors include expertise in major modular systems, graphic design and large-format printing partnerships, creating flexible multi-show configurations, competitive pricing vs custom builds, and providing installation and training.

Marketing focuses on small-to-mid exhibitors, companies doing multiple shows, startups and growing businesses, and budget-conscious exhibitors.

With modular systems cost-effective and sustainable in 2025, modular booth design offers flexible solutions serving exhibitors with system expertise and graphics as differentiators.

Required Skills

  • Modular exhibit systems
  • Graphic design and printing
  • Booth configuration planning
  • Installation and assembly
  • Inventory management
  • Cost-effective design

Pros and Cons

Pros

  • Modular systems cost-effective for clients
  • Reconfigurable for multiple shows
  • Lower investment than custom builds
  • Rental opportunities
  • Growing small exhibitor market

Cons

  • Modular system inventory investment
  • Graphics production partnerships needed
  • Price competition in modular market
  • Storage and inventory management
  • Installation training required

How to Get Started

  1. Master modular exhibit systems
  2. Partner with graphic printers
  3. Build modular inventory
  4. Create flexible designs
  5. Market to small-mid exhibitors
  6. Offer installation services
  7. Provide storage solutions

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