Custom Trade Show Booth Design & Build
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Overview
Custom booth designers create branded trade show exhibits from concept to fabrication and installation.
With exhibitors needing differentiation and custom booths commanding premium pricing, custom booth design generates revenue of $200,000-$700,000 with 40-60% margins through project fees.
The business requires exhibit design expertise, CAD and 3D rendering capability, fabrication shop or contractor relationships, understanding trade show regulations and logistics, and project management skills.
Services include custom booth design and concepts, 3D rendering and client visualization, booth fabrication and construction, graphics and branding integration, installation and dismantling coordination, and storage and refurbishment.
Revenue through design fees and fabrication markups.
Success factors include strong design portfolio and creativity, CAD/rendering capability for client presentations, fabrication partnerships or in-house shop, understanding show regulations (fire codes, weight limits), and managing installation logistics.
Marketing focuses on corporations, B2B exhibitors, marketing agencies, and frequent trade show participants.
With trade shows rebounding and custom exhibits differentiating brands in 2025, custom booth design offers creative opportunities serving exhibitors with design expertise and fabrication as major differentiators.
Required Skills
- Exhibit design and creativity
- CAD and 3D rendering
- Fabrication and construction
- Trade show regulations
- Project management
- Brand and messaging
Pros and Cons
Pros
- Custom exhibits command premium pricing
- Trade shows recovering post-pandemic
- Recurring client relationships
- Design and fabrication margins
- Corporate budgets for brand presence
Cons
- Fabrication shop investment or partnerships
- Design expertise and portfolio required
- Project-based revenue cycles
- Trade show logistics complexity
- Competition from national exhibit houses
How to Get Started
- Build exhibit design portfolio
- Master CAD and 3D rendering
- Partner with fabrication shops
- Learn trade show regulations
- Market to corporate exhibitors
- Manage design and fabrication
- Coordinate installation services
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