Wireless Service Reseller (MVNO)

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Startup Cost
$25,000-$150,000
Difficulty
Advanced
Time to Profit
15-24 months
Profit Potential
$100,000-$500,000/year

Overview

Mobile Virtual Network Operators (MVNOs) resell wireless service under their own brand by partnering with major carriers.

With wireless essential and niche MVNOs targeting specific markets, MVNO business generates revenue of $170,000-$580,000 with 20-40% margins through monthly subscriptions.

The business requires MVNO platform or carrier partnership, wireless industry knowledge, billing and customer management systems, customer support capability, and marketing and customer acquisition.

Services include branded wireless service plans, data and unlimited plans, family and multi-line plans, international roaming and calling, device sales and financing, and customer support and account management.

Revenue through monthly wireless subscriptions.

Success factors include carrier MVNO partnership and wholesale rates, competitive pricing and unique value proposition, target market selection (ethnic, senior, prepaid, etc.), efficient customer acquisition cost (CAC), and excellent customer support and retention.

Marketing focuses on underserved demographics, ethnic communities, price-conscious consumers, and specific niches.

With wireless essential and niche MVNOs serving specific markets in 2025, MVNO business offers branded wireless opportunities serving subscribers with market targeting and customer acquisition as differentiators.

Required Skills

  • Wireless industry knowledge
  • MVNO partnerships and platforms
  • Billing and subscription management
  • Customer acquisition marketing
  • Customer support operations
  • Target market understanding

Pros and Cons

Pros

  • Wireless service essential
  • Recurring monthly revenue
  • Niche market opportunities
  • Brand ownership and control
  • Underserved demographics market

Cons

  • Carrier partnership and wholesale rates
  • High customer acquisition costs
  • Customer support demands
  • Billing platform investment
  • Competition from major carriers

How to Get Started

  1. Partner with carrier for MVNO
  2. Set up billing and platform
  3. Define target market and positioning
  4. Create competitive plans and pricing
  5. Build customer acquisition strategy
  6. Launch support operations
  7. Market to target demographic

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