Batting Cage & Baseball Training Facility
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Overview
Batting cage facilities provide baseball and softball training including automated cages, pitching tunnels, and instruction.
With baseball participation strong and year-round training needed, facilities generate revenue of $200,000-$700,000 with 50-65% margins.
The business requires facility (8,000-15,000 sq ft), batting cage installation, pitching machines, turf, and safety netting.
Services include batting cage rentals, private instruction, team training, pitching lessons, memberships, and birthday parties.
Pricing typically $25-$50 per hour for cage rental.
Success factors include cage automation and efficiency, combining rentals with instruction revenue, off-season indoor training appeal, memberships for recurring income, and location in baseball-heavy areas.
Marketing focuses on youth baseball leagues, high schools, and memberships.
With baseball training year-round in 2025, batting cages offer hitting opportunities in baseball markets.
Required Skills
- Facility operations
- Baseball coaching knowledge
- Cage and machine maintenance
- Safety protocols
- Instruction staff hiring
- Membership sales
Pros and Cons
Pros
- Automated cage revenue
- Instruction premium revenue
- Membership recurring income
- Year-round indoor training
- Baseball market strong
Cons
- High facility investment
- Geographic baseball interest varies
- Maintenance demands
- Seasonal peaks
- Competition
How to Get Started
- Secure facility financing
- Find suitable building
- Install batting cages
- Acquire pitching machines
- Hire instructors
- Create membership tiers
- Target baseball community
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