Swim Instruction & Coaching

Swim instructors teach swimming skills from beginners to competitive swimmers providing lessons and coaching.

With swimming essential safety skill and competitive swimming popular, instruction generates revenue of $80,000-$290,000 with 70-85% margins.

The business requires swimming expertise, lifeguard and WSI certification, pool access, liability insurance, and teaching skills.

Services include beginner swim lessons, stroke development, competitive swim coaching, adult swim lessons, triathlon swim training, and private instruction.

Pricing typically $30-$75 per half-hour lesson.

Success factors include certifications (lifeguard, WSI, ASCA), securing pool access and scheduling, teaching all ages from toddlers to adults, building waiting lists through quality instruction, and summer lesson surge preparation.

Most instructors work at pools or country clubs.

Marketing focuses on summer timing, parent networks, and drowning prevention messaging.

With swimming essential safety skill in 2025, swim instruction offers aquatic opportunities requiring pool access.