Running Coach & Training Plans
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Overview
Running coaches create personalized training plans and coach runners for races from 5Ks to marathons.
With 50M+ US runners and coaching improving performance, coaching generates revenue of $70,000-$260,000 with 80-95% margins.
The business requires running expertise, coaching certification (RRCA, USATF), virtual platform, and programming knowledge.
Services include personalized training plans, virtual coaching and check-ins, race strategy, running form analysis, injury prevention, and group training runs.
Pricing typically $100-$300 monthly for coaching, $50-$150 for training plans.
Success factors include competitive running background, coaching certification, understanding training periodization, virtual coaching efficiency, and building online presence and community.
Most coaches combine virtual coaching with in-person group runs.
Marketing focuses on running clubs, social media, race expos, and Strava.
With running popular and virtual coaching enabling national market in 2025, running coaching offers endurance opportunities.
Required Skills
- Running expertise and racing
- Coaching certification (RRCA/USATF)
- Training plan design
- Periodization
- Virtual coaching platforms
- Running form analysis
Pros and Cons
Pros
- Very high margins
- Virtual national market
- Low startup costs
- Passionate running community
- Scalable online coaching
Cons
- Building credibility
- Competitive market
- Virtual relationship building
- Injury liability concerns
- Seasonal racing peaks
How to Get Started
- Get coaching certification
- Build running credentials
- Set up virtual platform
- Create training plan templates
- Join running community
- Build social media presence
- Offer group runs locally
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