Craft Beer & Wine Shop

Craft beverage shops offer curated selection of craft beer, fine wine, and spirits with expert advice and tastings.

With craft beer mainstream and wine appreciation growing, specialty liquor stores generate revenue of $170,000-$580,000 with 30-50% margins.

The business requires alcohol license, beverage knowledge and certifications, retail space, refrigeration for beer, and tasting event capability.

Products include craft and microbrewery beer, local and regional breweries, fine wines and boutique producers, craft spirits and whiskey, hard-to-find and limited releases, and beer/wine accessories and gifts.

Revenue through retail sales, tasting events, and memberships.

Success factors include deep beer and wine knowledge, curating excellent and unique selection, hosting tastings and pairings, building relationships with craft breweries and distributors, and creating destination for beverage enthusiasts.

Marketing focuses on craft beer drinkers, wine lovers, foodies, and beverage enthusiasts.

With craft beverages popular and beverage culture strong in 2025, craft beverage shops offer curated alcohol opportunities serving connoisseurs with expertise and selection as differentiators.