Paleo & Whole30 Compliant Foods

Paleo and Whole30 food makers create compliant products following paleo diet principles (no grains, legumes, dairy, sugar).

With paleo and Whole30 popular and clean eating valued, compliant foods generate revenue of $85,000-$290,000 with 65-80% margins through online, specialty retail, and subscription.

The business requires paleo and Whole30 guidelines knowledge, recipe development with compliant ingredients, commercial kitchen access, ingredient verification and sourcing, and FDA labeling.

Products include paleo snacks and energy bars, Whole30 compliant sauces and dressings, paleo baked goods (almond/cassava flour), compliant jerky and meat snacks, frozen paleo meals, and Whole30 challenge meal kits.

Revenue through online sales, subscription, and specialty stores.

Success factors include deep understanding of paleo and Whole30 rules, developing delicious compliant recipes, using quality whole food ingredients, Whole30 official approval if possible, and building paleo and Whole30 community following.

Marketing focuses on paleo dieters, Whole30 participants, clean eating advocates, and online communities.

With paleo persistent and Whole30 challenges popular in 2025, compliant foods offer clean eating opportunities serving dietary choices with rule compliance and taste as differentiators.