Premium Jerky & Dried Meats
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Overview
Artisan jerky makers produce small-batch jerky and dried meats with premium ingredients and unique flavors.
With jerky mainstream and protein snacks valued, jerky production generates revenue of $120,000-$400,000 with 60-75% margins through online, retail, and wholesale.
The business requires recipe development and marinating expertise, commercial dehydrators or smokers, meat sourcing relationships, USDA facility or co-packer, and FDA labeling compliance.
Products include beef jerky varieties (original, teriyaki, spicy), exotic jerky (bison, elk, venison), turkey and chicken jerky, bacon jerky and pork snacks, subscription jerky boxes, and bulk and gift packs.
Revenue through online sales, retail, and wholesale.
Success factors include unique marinades and flavor profiles, sourcing quality meat (grass-fed, free-range), USDA-approved facility or co-packer relationship, appealing packaging and branding, and building outdoor and fitness following.
Marketing focuses on outdoor enthusiasts, fitness consumers, paleo/keto dieters, and online.
With protein snacks popular and jerky mainstream in 2025, premium jerky offers meaty opportunities serving protein seekers with quality meat and unique flavors as differentiators.
Required Skills
- Jerky making and smoking
- Recipe and marinade development
- Meat sourcing
- USDA compliance
- FDA labeling
- Online marketing
Pros and Cons
Pros
- Protein snack demand
- Outdoor and fitness market
- Subscription box capability
- Unique flavor differentiation
- Long shelf life
Cons
- USDA facility requirements
- Meat costs high
- FDA labeling compliance
- Dehydrator investment
- Competition from national brands
How to Get Started
- Develop jerky recipes
- Source quality meat suppliers
- Get USDA facility or co-packer
- Acquire dehydrators
- Get FDA compliant labels
- Build online store
- Target outdoor and fitness markets
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