Specialty Tea Blending & Sales
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Overview
Specialty tea blenders create unique loose-leaf tea blends, herbal infusions, and specialty teas.
With tea culture growing and wellness teas popular, tea blending generates revenue of $85,000-$290,000 with 70-85% margins through online, wholesale, and retail.
The business requires tea knowledge and blending expertise, tea sourcing relationships, blending and packaging equipment, flavor development skills, and FDA compliance.
Products include signature tea blends (black, green, oolong, white), herbal and wellness teas, iced tea and cold brew blends, tea gift sets and samplers, tea accessories and teaware, and wholesale to cafes and stores.
Revenue through online sales, wholesale, and retail.
Success factors include tea knowledge and tasting expertise, sourcing quality tea leaves and ingredients, developing unique and appealing blends, beautiful packaging and branding, and building tea enthusiast and wellness following.
Marketing focuses on tea lovers, wellness seekers, specialty stores, and online.
With tea culture expanding and wellness beverages valued in 2025, tea blending offers aromatic opportunities serving tea drinkers with unique blends and quality sourcing as differentiators.
Required Skills
- Tea knowledge and tasting
- Blending and flavor development
- Tea sourcing
- FDA regulations
- Packaging and branding
- Wholesale relationships
Pros and Cons
Pros
- Tea market growing
- High profit margins
- Wellness tea demand
- Online sales capability
- Gift sets and samplers
Cons
- Tea sourcing challenges
- Flavor development demands
- Manual blending and packaging
- FDA labeling requirements
- Competition from tea brands
How to Get Started
- Develop tea expertise
- Source quality tea suppliers
- Create signature blends
- Get FDA compliant labels
- Build online store
- Establish wholesale accounts
- Create gift sets and samplers
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