Craft Soda & Artisan Beverages
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Overview
Craft soda makers produce artisan sodas, tonics, and specialty non-alcoholic beverages with natural ingredients.
With craft soda growing and sober-curious movement strong, craft beverages generate revenue of $100,000-$350,000 with 60-75% margins through distribution, online, and retail.
The business requires recipe development and carbonation expertise, commercial kitchen with bottling equipment, syrup and flavor creation capability, beverage permits, and consistent quality.
Products include craft sodas with natural ingredients, botanical tonics and mixers, low-sugar and functional sodas, seasonal and rotating flavors, syrup concentrates for home and bar use, and gift packs and variety packs.
Revenue through distribution, online sales, and wholesale.
Success factors include unique flavor profiles with natural ingredients, carbonation consistency and quality, appealing branding and bottles, distribution to stores, bars, and restaurants, and building craft beverage following.
Marketing focuses on craft beverage drinkers, bars and restaurants, specialty stores, and sober-curious consumers.
With craft soda growing and non-alcoholic beverages expanding in 2025, craft soda offers fizzy opportunities serving beverage innovation with natural ingredients and unique flavors as differentiators.
Required Skills
- Recipe and flavor development
- Carbonation and bottling
- Syrup creation
- Beverage permits
- Branding and marketing
- Distribution relationships
Pros and Cons
Pros
- Craft beverage market growing
- Sober-curious movement
- Bar and restaurant mixers
- Natural ingredient demand
- Online sales capability
Cons
- Bottling equipment investment
- Carbonation consistency
- Distribution competition
- Beverage permits required
- Shelf life management
How to Get Started
- Develop craft soda recipes
- Secure commercial kitchen
- Get beverage permits
- Acquire bottling equipment
- Create branding and labels
- Build distribution accounts
- Establish online store
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