Cold-Pressed Juice & Smoothie Production
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Overview
Cold-pressed juice producers create fresh juices, smoothies, and functional beverages using high-pressure processing.
With juice cleanses popular and functional beverages growing, juice production generates revenue of $130,000-$460,000 with 50-70% margins through retail, wholesale, and juice bars.
The business requires cold-press juicer equipment, commercial kitchen with HPP access or capability, organic produce sourcing, short shelf-life management, and consistent quality.
Products include cold-pressed juice varieties, green juices and wellness shots, juice cleanses and detox programs, functional beverages (immunity, energy), smoothies and açai bowls, and wholesale to cafes and stores.
Revenue through retail stores, juice bars, wholesale, and cleanses.
Success factors include high-quality cold-press equipment, sourcing organic local produce, appealing flavor combinations, HPP for extended shelf life and distribution, and building health-conscious consumer base.
Marketing focuses on health and wellness consumers, yoga studios, gyms, and specialty stores.
With wellness beverages valued and juice cleanses popular in 2025, cold-pressed juice offers functional opportunities serving health-conscious drinkers with organic ingredients and HPP as differentiators.
Required Skills
- Cold-press juicing
- Nutrition and formulation
- Produce sourcing
- HPP processing
- Food safety
- Wholesale relationships
Pros and Cons
Pros
- Wellness beverage demand
- Juice cleanse programs
- Wholesale opportunities
- Functional beverage trend
- Health-conscious consumers
Cons
- Cold-press equipment investment
- Short shelf life challenges
- HPP processing costs
- Organic produce costs
- Distribution cold chain
How to Get Started
- Acquire cold-press equipment
- Secure commercial kitchen
- Source organic produce suppliers
- Develop juice recipes
- Get HPP access or equipment
- Build wholesale accounts
- Establish retail presence
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