Craft Coffee Roasting

Craft coffee roasters source, roast, and sell specialty coffee beans to cafes, restaurants, and consumers.

With specialty coffee valued and third-wave coffee strong, roasting generates revenue of $130,000-$460,000 with 50-70% margins through wholesale, retail, and online.

The business requires coffee roasting expertise, commercial coffee roaster investment, green bean sourcing relationships, cupping and quality control skills, and wholesale distribution capability.

Products include single-origin specialty coffees, signature blends and house roasts, light to dark roast profiles, subscription coffee programs, wholesale to cafes and restaurants, and coffee brewing equipment sales.

Revenue through wholesale accounts and direct-to-consumer.

Success factors include roasting expertise and flavor profiles, sourcing quality green beans (direct trade, specialty importers), cupping and quality control process, building cafe and restaurant wholesale accounts, and retail presence and online subscriptions.

Marketing focuses on specialty cafes, restaurants, coffee enthusiasts, and online.

With specialty coffee culture strong and quality valued in 2025, coffee roasting offers caffeinated craft opportunities serving coffee lovers with roasting expertise and bean sourcing as differentiators.