Specialty Spice Blends & Seasonings

Spice blend makers develop and sell unique seasoning mixes, rubs, and spice blends for cooking.

With home cooking popular and flavor exploration valued, spice blends generate revenue of $70,000-$240,000 with 70-85% margins through online, farmers markets, and wholesale.

The business requires culinary knowledge and recipe development, spice sourcing relationships, blending and packaging equipment, food permits, and flavor testing.

Products include BBQ rubs and grilling seasonings, ethnic spice blends (Indian, Mexican, Middle Eastern), finishing salts and specialty salts, herb blends and Italian seasonings, baking spices and chai blends, and sampler and gift sets.

Revenue through online sales, wholesale, and farmers markets.

Success factors include unique and flavorful recipes, sourcing quality spices (fresh, organic), appealing packaging and labels, recipe cards and usage ideas, and building foodie and home cook following.

Marketing focuses on home cooks, foodies, specialty stores, and online.

With cooking at home strong and flavor exploration valued in 2025, spice blends offer culinary opportunities serving home cooks with unique flavors and quality as differentiators.