Audio/Visual Installation
Install home theaters, commercial AV systems, video conferencing, and smart home technology
Overview
AV installation services set up home theaters, commercial audio/visual systems, video conferencing rooms, digital signage, and integrated smart home technology.
Markets include residential (home theaters, whole-house audio, smart home), commercial (conference rooms, presentation systems), houses of worship, and education.
Success requires technical knowledge of AV equipment, installation skills, programming abilities (control systems like Control4, Crestron), and understanding client needs.
Projects range from $3,000-15,000 for basic home theater to $50,000-500,000+ for commercial installations.
Pricing includes equipment (purchased at dealer cost, marked up), labor, and programming.
Margins on equipment run 20-40% while labor is pure profit.
Startup requires becoming authorized dealer with AV manufacturers, tools, demo equipment, vehicle, and insurance totaling $15,000-40,000.
Building business involves showroom or demo space to showcase systems, relationships with interior designers and architects, home builders, and commercial contractors.
Revenue comes from installation projects, service agreements, and potentially equipment retail.
Operating costs include dealer accounts, tools, vehicle, insurance, and demo inventory.
Challenges include technology changing rapidly, managing client expectations versus budget, integration complexity with different manufacturers, and project coordination during construction.
Success requires staying current on technology, creating wow-factor demonstrations, clear communication about costs, and quality installations creating referrals.
Required Skills
- AV Technology
- System Programming
- Installation
- Project Management
- Customer Relations
Pros and Cons
Pros
- High-margin projects (equipment markup + labor)
- Growing smart home and commercial AV market
- Mix of technical and creative work
- Can build valuable client relationships
- Recurring revenue from service and upgrades
Cons
- Requires dealer relationships and credentials
- Rapidly changing technology
- High upfront investment for inventory and tools
- Complex integration projects
- Competitive market in metro areas
How to Get Started
- Get CEDIA or other AV certification
- Become authorized dealer with AV brands
- Purchase installation tools and demo equipment
- Build demo space or portfolio installations
- Network with builders, designers, architects
- Start with residential installations to build experience
- Expand to commercial projects for larger revenue
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