Corporate Training & Development
Deliver professional development training to companies in leadership, skills, or compliance
Overview
Corporate trainers deliver professional development programs to companies covering leadership, management, communication, sales, software, compliance, team building, diversity and inclusion, or industry-specific skills.
You design curriculum, facilitate workshops, create materials, and measure learning outcomes.
Success requires subject matter expertise, facilitation skills, understanding adult learning, and business acumen.
Pricing models include day rates ($1,500-5,000 per day), per-participant fees ($100-500 per person), project fees for curriculum development ($5,000-30,000), or retainer arrangements.
A single 2-day workshop with 20 participants can generate $5,000-15,000.
Startup costs include professional development certifications, curriculum materials, facilitation tools, website, and marketing totaling $3,000-10,000.
Building client base involves leveraging corporate experience and network, partnering with HR consultants and organizations, speaking at industry events, content marketing on training topics, and cold outreach to training managers.
Revenue comes from workshop delivery, curriculum development, train-the-trainer programs, and potentially online courses.
Operating costs include travel to client sites, materials, certifications, and continuing education.
Challenges include long sales cycles, training budget cuts during downturns, proving ROI of soft skills training, and competition from large training firms.
Success requires expertise in valuable topics, engaging facilitation creating behavior change not just information delivery, measuring impact, and building relationships with repeat corporate clients.
Many trainers specialize by topic (leadership, sales) or industry (healthcare, tech, finance).
Required Skills
- Subject Expertise
- Facilitation
- Curriculum Design
- Adult Learning
- Business Acumen
Pros and Cons
Pros
- High day rates ($2,000-5,000)
- Intellectually stimulating work
- Helping professionals develop is rewarding
- Can create reusable curriculum
- Potential for corporate retainers
Cons
- Long sales cycles with corporations
- Requires significant business experience
- Travel to client sites
- Training budgets cut in downturns
- Proving soft skills ROI challenging
How to Get Started
- Identify training topic based on expertise and market need
- Get relevant certifications (ATD, specific methodologies)
- Develop signature curriculum and materials
- Practice facilitation and refine delivery
- Leverage corporate network for initial clients
- Partner with HR consultants for referrals
- Create case studies showing impact and results
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