Continuing Education & CE Credits

Continuing education providers deliver courses that licensed professionals (nurses, therapists, accountants, real estate agents, social workers, teachers) need to maintain licenses or certifications.

Courses cover industry updates, new regulations, skills development, or ethics required by licensing boards.

Success requires subject matter expertise, understanding licensing requirements, curriculum development, and approval process with accrediting bodies.

Delivery methods include in-person workshops, webinars, online self-paced courses, or conferences.

Pricing ranges from $20-100 for online courses to $100-500 for full-day workshops depending on credit hours and profession.

Volume model works - selling 500 online course registrations at $50 generates $25,000.

Startup costs include course development, approval fees with accrediting bodies, learning management system, and marketing totaling $5,000-20,000.

Building student base involves marketing to professionals needing credits (email lists, professional associations, direct mail, online ads), partnerships with employers, and listing in course directories.

Revenue comes from course sales with excellent margins on online courses after initial development.

Operating costs include learning platform, credit hours, approval renewals, and updating content as requirements change.

Challenges include navigating approval processes with licensing boards, keeping content current with regulations, marketing to professionals in niche fields, and competition from free or employer-provided CE.

Success requires approved, high-quality courses meeting requirements, convenient delivery format, topics professionals actually need, and partnerships with professional associations for promotion.