Senior Fitness & Exercise Classes

Senior fitness classes provide age-appropriate exercise focusing on strength, balance, flexibility, and fall prevention for older adults.

With exercise crucial for healthy aging and 80% of seniors inactive, classes generate revenue of $85,000-$310,000 with 70-85% margins.

The business requires senior fitness certification, accessible facility, adaptive equipment, and insurance.

Services include chair exercise classes, balance and fall prevention, strength training for seniors, water aerobics, yoga for seniors, and evidence-based programs (Otago, Tai Chi).

Pricing typically $10-$20 per class or monthly memberships $40-$100.

Success factors include senior fitness certifications, understanding aging bodies and limitations, offering multiple levels, creating welcoming social atmosphere, and evidence-based fall prevention programs.

Most classes held at senior centers or community centers.

Marketing focuses on senior centers, physicians, and aging services.

With exercise essential for healthy aging and preventing frailty in 2025, senior fitness offers wellness opportunities improving senior health and independence.