Cognitive Fitness & Brain Health

Cognitive fitness programs provide brain training, memory strategies, and cognitive enrichment activities promoting brain health and reducing dementia risk.

With Alzheimer's fear pervasive and brain health preventive strategies emerging, programs generate revenue of $85,000-$310,000 with 75-90% margins.

The business requires brain health training, cognitive enrichment knowledge, evidence-based programs, and engaging activities.

Services include memory training and strategies, cognitive stimulation activities, brain healthy lifestyle education, technology-based brain training, social engagement programming, and dementia risk reduction.

Pricing typically $15-$40 per session or program packages $200-$600.

Success factors include using evidence-based cognitive programs, making training engaging and social, teaching compensation strategies, promoting brain healthy lifestyle (exercise, social, learning), and managing Alzheimer's fears appropriately.

Most operate group programs at senior centers.

Marketing focuses on memory concerns, senior centers, and brain health awareness.

With Alzheimer's fear and prevention interest growing in 2025, cognitive fitness offers brain health opportunities promoting mental fitness.