Non-Medical Home Care Agency

Non-medical home care agencies provide caregivers helping seniors with daily activities, personal care, and companionship at home.

With 10,000 boomers retiring daily and 90% preferring aging at home, agencies generate revenue of $170,000-$580,000 with 35-50% margins.

The business requires state licensing, caregiver hiring and training, liability insurance, scheduling software, and background checks.

Services include personal care assistance, bathing and dressing help, meal preparation, medication reminders, light housekeeping, and companionship.

Pricing typically $20-$35 per hour with agency margins.

Success factors include state licensing and compliance, recruiting reliable compassionate caregivers, offering 24/7 care capability, working with discharge planners and hospitals, and building referral network.

Most agencies combine private pay with long-term care insurance billing.

Marketing focuses on senior communities, hospitals, elder law attorneys, and adult children.

With senior population massive and aging at home preferred in 2025, home care offers essential opportunities serving elders and providing family peace of mind.