Geriatric Care Management
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Overview
Geriatric care managers assess, coordinate, and monitor care serving as advocates for seniors and families navigating aging challenges.
With aging complexity and adult children living remotely, care management generates revenue of $130,000-$440,000 with 75-90% margins through hourly and retainer fees.
The business requires healthcare or social work background, care management certification, community resources knowledge, and assessment capability.
Services include comprehensive assessments, care plan development, coordinating services and providers, crisis intervention, monitoring and advocacy, and family communication.
Pricing typically $100-$200 per hour or monthly retainers $500-$3,000.
Success factors include geriatric care manager certification, healthcare or social work credentials, comprehensive community resources knowledge, working with long-distance families, and building professional referral network.
Marketing focuses on elder law attorneys, wealth managers, and long-distance adult children.
With aging complexity and family caregivers overwhelmed in 2025, geriatric care management offers coordination opportunities helping families navigate complex aging.
Required Skills
- Geriatric care manager certification
- Healthcare or social work background
- Comprehensive assessment
- Care coordination
- Crisis intervention
- Family communication
Pros and Cons
Pros
- Very high hourly rates
- Professional expertise barriers
- Growing complexity
- Long-distance family market
- Retainer recurring revenue
Cons
- Certification and credentials required
- Building credibility
- Liability concerns
- Emotional demands
- On-call crisis needs
How to Get Started
- Get geriatric care manager certification
- Build community resources knowledge
- Develop assessment tools
- Target long-distance families
- Partner with attorneys and advisors
- Offer retainer packages
- Provide crisis capability
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