Security Awareness Training
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Overview
Security awareness trainers educate employees on cybersecurity threats including phishing, social engineering, and security best practices.
With human error major security risk and training mandated, training generates revenue of $130,000-$460,000 with 85-95% margins.
The business requires cybersecurity knowledge, training content development, platform or LMS, phishing simulation tools, and engaging presentation skills.
Services include security awareness training programs, phishing simulation campaigns, social engineering education, compliance training (HIPAA, PCI-DSS), security culture development, and metrics and reporting.
Revenue through per-employee fees and annual contracts.
Success factors include developing engaging and practical training, using phishing simulations for testing, understanding compliance requirements, measuring behavior change and metrics, and building HR and IT department relationships.
Marketing focuses on businesses, healthcare, finance, and regulated industries.
With phishing and human error major risks in 2025, security training offers awareness opportunities serving employee education with engaging content and phishing simulation as differentiators.
Required Skills
- Cybersecurity knowledge
- Training and presentation
- Content development
- Phishing simulation tools
- Compliance knowledge
- Metrics and behavior change
Pros and Cons
Pros
- Human error major security risk
- Compliance mandates training
- High training margins
- Recurring annual contracts
- Scalable online delivery
Cons
- Content development demands
- Engaging employees challenges
- Phishing simulation setup
- Measuring effectiveness
- Competition from platforms
How to Get Started
- Develop cybersecurity training content
- Acquire phishing simulation tools
- Create training programs
- Develop metrics and reporting
- Market to HR and IT departments
- Offer compliance training
- Demonstrate behavior change
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