User Research & UX Research

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Startup Cost
$10,000-$60,000
Difficulty
Intermediate
Time to Profit
10-18 months
Profit Potential
$90,000-$450,000/year

Overview

UX research consultants conduct user interviews, usability testing, and research studies to inform product design and development.

With user-centered design essential and UX research specialized, services generate revenue of $150,000-$520,000 with 70-85% margins.

The business requires UX research methodology, user testing tools, qualitative research skills, design thinking knowledge, and portfolio of insights.

Services include user interviews and contextual inquiry, usability testing and task analysis, user persona development, journey mapping and experience research, A/B testing and quantitative studies, and research synthesis and recommendations.

Revenue through project fees $3,000-$40,000.

Success factors include UX research methodology expertise, qualitative research and interview skills, usability testing and tools knowledge, collaborating with designers and product teams, and building tech startup and product company clientele.

Marketing focuses on tech startups, product teams, design agencies, and SaaS companies.

With user experience critical and UX research specialized in 2025, UX research offers product opportunities serving digital products and startups with research methodology and product knowledge as differentiators.

Required Skills

  • UX research methodology
  • User interviewing
  • Usability testing
  • Research synthesis
  • Design thinking
  • Product knowledge

Pros and Cons

Pros

  • Growing UX and product focus
  • Tech startup and SaaS market
  • UX research expertise barrier
  • Remote testing capability
  • Product team collaborations

Cons

  • Competitive UX research market
  • Startup budget constraints
  • Recruiting users challenges
  • Synthesis and insight demands
  • Keeping current with UX trends

How to Get Started

  1. Master UX research methods
  2. Acquire user testing tools
  3. Develop interview and synthesis skills
  4. Build UX research portfolio
  5. Market to tech and product companies
  6. Network with design teams
  7. Specialize in B2B or consumer

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