Market Research & Consumer Insights

Market research firms conduct surveys, focus groups, and consumer studies to understand markets, customers, and behavior.

With companies needing consumer insights and data-driven decisions, research generates revenue of $170,000-$580,000 with 60-75% margins.

The business requires research methodology expertise, survey platforms and tools, data analysis capability, focus group facilities optional, and industry knowledge.

Services include consumer surveys and questionnaires, focus group moderation, customer interviews and ethnography, data analysis and insights, competitive research, and market sizing and segmentation.

Revenue through project fees $5,000-$100,000+.

Success factors include research methodology and survey design expertise, quantitative and qualitative research skills, data analysis and visualization capability, understanding various industries and markets, and building corporate and startup clientele.

Marketing focuses on consumer brands, startups, marketing agencies, and product teams.

With data-driven decisions and customer understanding essential in 2025, market research offers insights opportunities serving businesses needing consumer intelligence with research methodology as key skill.