Packaging Design & Development
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Overview
Packaging design services create retail packaging, structural design, and graphics for consumer products and e-commerce.
With packaging critical for products and e-commerce unboxing important, services generate revenue of $130,000-$460,000 with 65-80% margins.
The business requires graphic design expertise (Adobe Illustrator, Photoshop), structural packaging knowledge, prototyping capability, print and manufacturing understanding, and consumer product knowledge.
Services include packaging graphic design, structural package engineering, prototype mockups and die-lines, print-ready file preparation, material selection and sustainability, and unboxing experience design.
Revenue through project fees $1,500-$20,000.
Success factors include graphic design and branding skills, structural packaging engineering knowledge, understanding packaging materials and printing, e-commerce and unboxing experience focus, and serving consumer products and Amazon sellers.
Marketing focuses on consumer product startups, Amazon sellers, and retail brands.
With packaging essential and e-commerce demanding great unboxing in 2025, packaging design offers creative opportunities serving product launches with design and structural knowledge as differentiators.
Required Skills
- Graphic design
- Structural packaging engineering
- Print production knowledge
- Material selection
- Die-line creation
- Prototyping
Pros and Cons
Pros
- Every product needs packaging
- E-commerce unboxing emphasis
- Design and engineering combination
- Consumer product boom
- Recurring product launches
Cons
- Competitive design market
- Print production knowledge required
- Structural engineering complexity
- Prototype sampling costs
- Client budget constraints
How to Get Started
- Master graphic and structural design
- Learn packaging materials and printing
- Develop prototyping capability
- Build packaging portfolio
- Market to consumer product startups
- Focus on e-commerce unboxing
- Understand sustainability trends
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