Technology Scouting & Trend Analysis

Technology scouts research emerging technologies, identify trends, and find innovation opportunities for corporate innovation teams.

With technology changing rapidly and external innovation important, scouting generates revenue of $170,000-$580,000 with 80-90% margins.

The business requires technology expertise, research and analysis capability, startup and ecosystem knowledge, industry insights, and network building.

Services include emerging technology research, startup ecosystem mapping, technology trend reports, innovation opportunity identification, partnership and acquisition scouting, and conference and ecosystem intelligence.

Revenue through retainers $5,000-$30,000/month and project fees.

Success factors include deep technology and industry expertise, understanding startup ecosystems and innovation, research and analysis capability, building networks in startups and VCs, and serving corporate innovation and strategy teams.

Marketing focuses on corporate innovation, corporate venture capital, and strategy teams.

With technology disruption constant and open innovation essential in 2025, technology scouting offers research opportunities serving corporations seeking external innovation with technology expertise and ecosystem networks as key.